3 minute read
Most geospatial brands struggle with the same problem: they blend in.
Not because they don’t offer value. Not because their technology isn’t cutting-edge. But because their content sounds just like everyone else’s.
Too many brands rely on surface-level insights, generic industry updates, or feature-heavy product content. And in a world drowning in information, that’s the fastest way to get overlooked.
If you want your brand to stand out, you need a different approach—one that prioritizes depth, originality, and strategic visibility.
Here’s how:
1. Stop Hiding Behind Technical Jargon
Too many geospatial companies bury their value in complex terminology. If your content is packed with “innovative geospatial solutions” and “cutting-edge spatial analytics,” you’re losing your audience.
Instead, talk about real-world impact. Explain how your tech helps urban planners prevent infrastructure failures or how your GIS platform saves utilities millions in maintenance costs. Clear beats clever every time.
2. Share Your Process, Not Just the End Result
Most geospatial brands only showcase polished case studies. But what about the messy middle—the challenges, pivots, and unexpected insights along the way?
People connect with the journey, not just the final outcome. Share behind-the-scenes glimpses of your mapping projects, fieldwork, or data analysis challenges. Show your audience how you think, problem-solve, and innovate.
3. Take a Stand in the Industry
Most geospatial content is neutral, safe, and forgettable.
If you want attention, you need an opinion.
- Disagree with common industry myths
- Challenge outdated practices
- Call out inefficiencies in how organizations use (or don’t use) geospatial data
For example, instead of another generic “How GIS Transforms Business” post, try: “Why Most Businesses Are Failing at GIS (And How to Fix It).”
The brands that win are the ones with a clear, confident voice.
4. Be Everywhere (But With Purpose)
Your blog isn’t enough. Your audience is scattered across LinkedIn, industry events, webinars, and niche communities. Meet them where they are.
- Turn blog posts into LinkedIn thought leadership
- Repurpose webinars into short-form videos
- Take conference insights and turn them into engaging posts
Your audience isn’t passively waiting for your content—they’re consuming information in multiple formats across multiple platforms. Make sure you’re showing up consistently.
5. Stop Selling, Start Teaching
Nobody wants to be sold to. But everyone wants to learn something valuable.
The best geospatial brands lead with education, not promotion.
- Teach city planners how to optimize zoning with GIS.
- Show logistics companies how location intelligence reduces inefficiencies.
- Explain to insurers how geospatial data improves risk assessment.
When you give away valuable insights, you build trust. And trust turns into sales.
The Bottom Line
Your geospatial brand can have the most advanced solutions in the world—but if you’re not actively putting yourself in front of the right people, you don’t exist.
The brands that win don’t just create great products. They show up, speak up, and stand out.
So, what’s your next move?
Need help? That’s what me and my team are here for.
Talk to us about creating a brand messaging and content strategy that makes you the obvious choice.