LinkedIn is changing.
Late last year, the platform started prioritizing vertical videos—the kind you see on TikTok and Instagram—as a way to keep users engaged for longer. As a result, creators using video have seen 5x more reach and engagement than other types of content.
But beyond the algorithm boost, video is one of the most effective ways for geospatial founders to build trust, increase visibility, and share their expertise at scale.
Video Helps You Share Your Insights More Effectively
As a founder, you have a wealth of knowledge—hard-earned experiences, unique perspectives, and deep industry insights.
Video allows you to share these in a way that feels natural and engaging. Instead of spending hours refining a written post, you can record a short clip explaining a key concept, discussing a challenge, or sharing a point of view.
And because video feels more personal, it’s easier to capture attention and keep people engaged.
Video Builds Trust Faster
People don’t just connect with ideas—they connect with people.
Reading a post is one thing, but seeing someone speak—hearing their voice, watching their expressions—creates a level of connection that written content simply can’t match.
It’s the difference between reading a book and meeting the author. Both can be valuable, but one builds a much stronger relationship.
For founders looking to build authority and credibility in their space, video is a fast track to making that happen.
Video is an Efficient Content Strategy
One of the biggest barriers to consistent content creation is time.
Many founders struggle to write multiple posts per week, which leads to inconsistency—or worse, inaction.
But video changes that. With the right approach, a single video can be repurposed into multiple content formats:
- Short clips for LinkedIn, YouTube Shorts, and TikTok
- Text-based posts summarizing key takeaways
- Blog articles expanding on the topic
- Email content for nurturing leads
Instead of constantly creating from scratch, you get more mileage out of every idea.
Now is the Best Time to Start
LinkedIn is shifting towards a video-first platform. It’s already testing a dedicated video feed, and those who start using video now will benefit from increased visibility while competition is still low.
For geospatial founders looking to grow their presence, video is one of the most effective tools available.
The question isn’t if you should use video on LinkedIn—it’s how soon you’ll start.
Need help? That’s what me and my team are here for.
Sit down with us for an hour, and you’ll get top tier video content for a month.
Contact us to enquire.