When it comes to social media, being an “early adopter” is everything.
And LinkedIn has just dropped a major update that can give you first mover advantage in 2024 if you jump on the trend early.
We’re talking about tall format video shorts.
Earlier this year, LinkedIn started beta-testing featured videos, where it shows you relevant videos halfway down your feed, much like Facebook.
Here’s what it looks like in the LinkedIn mobile app:
Once you click one of these, it enters fullscreen mode and you can enter the scroll loop simply by swiping up.
The goal?
To keep people on platform longer by hooking them into a scroll cycle.
This is the next step in LinkedIn’s transition from a CV platform to a social media platform and – eventually – a video first platform.
Which brings me to the early adopter advantage:
To make this work, LinkedIn needs its users to create engaging, tall format videos that it can feature.
B2B reels, essentially.
Do this well, and you’ll be rewarded richly with organic reach.
The kind of reach TikTok was dishing out a few years ago, but instead of reaching bored 13 year olds, you’ll reach an engaged B2B audience.
So if you want your content strategy to bear fruits, video on LinkedIn is currently your best bet.
If you don’t know where to start with LinkedIn videos, here’s what I suggest:
1️⃣ Make video the core of your content strategy
Sit down for one hour a month, and talk through what your audience really wants to know from you—your insights, experience, and take on industry challenges.
2️⃣ Get someone to turn your video into engaging shorts
Chunk your video down into short, engaging clips and distribute them across your platforms and channels.
This gives you high-frequency, high-impact thought leadership content that communicates your message in your voice.
3️⃣ Repurpose to other formats
Video is the “richest” form of content, which can easily be repurposed into other formats. For example, you can easily take the video transcript and turn it into blog posts, emails, and more, all while showing your clients the real you.
Here’s why it works:
👉 Video builds trust. It lets people see who you are, hear your voice, and connect with your expertise.
👉 Trust builds relationships. And in B2B, that’s everything.
Need help? That’s what me and my team are here for.
Sit down with us for an hour, and you’ll get top tier video content for a month.
Contact us to enquire.